New Chairman Of The Board Luiz Carlos Trabuco Cappi Wants To Increase Bradesco’s Efficiency And Maintain Profitability

Some Brazilians never thought they would see the day when interest rates would drop below a double-digit figure. But that day is here. Brazil’s Central Bank cut interest rates to seven percent at the last meeting, and the wave of emotion that hit the largest economy in South America was a sign that the country is finally coming out of a brutal recession. Banks in Brazil are preparing for a loan rush, but Brazilian banks are picky when it comes to lending money. The only way to get a loan is to have the money to pay it back, and most Brazilians don’t meet that requirement.

Brazilian banks want a guarantee, and the typical Brazilian can’t guarantee anything because of government policies with excessive red tape and unattainable requirements. The banks like to protect their assets, and making loans is not on the protection list, according to CEO and the new Chairman of Bradesco Luiz Carlos Trabuco Cappi.

Luiz Carlos Trabuco Cappi is a banker who understands the plight of typical Brazilians. Cappi tries to offer those people services that will help them survive. Trabuco Cappi believes online banking services will help Brazilians be more fiscally responsible. But he’s not in a position to lower the loan requirements for people who don’t have liquid assets in their financial portfolios. Cappi is not alone when it comes to strict loan requirements. But he is alone when it comes to offering programs that help people control their spending. Bradesco has several programs that give Brazilians a chance to save so they will be candidates for a personal loan in the future.

Bradesco is a people’s bank. The bank has thousands of bank branches and thousands of service centers and ATMs around the country. Bradesco’s main competitor, Itaú, is not as consumer friendly, so Bradesco has a shot at becoming the premier people’s bank in Brazil. But in order to reach that goal, Cappi will have to pick a new CEO to take his place. Lázaro de Mello Brandão, the Brazilian banking icon, is turning the keys to the boardroom over to Cappi, as he makes arrangements to retire. Brandão is leaving a bank that gave him a reason to wake up every morning for the last 74 years.

Mr. Brandão was bank founder Amador Aguiar’s successor. Brandão gets the credit for making Bradesco the thriving multi-faceted bank it is today. Amador Aguiar was around when Cappi came on board in 1969. Amador Aguiar was an avid supporter of Cappi, even though Luiz was a philosophy and psychology major with no formal financial training. Cappi didn’t need that training. He’s a fast learner and a competent manager, and his 48-year bank service record proves he has innate banking skills that other bankers don’t have.

Cappi’s main task now is to find his successor. There are seven candidates, and they are current Bradesco executives. All seven work with Cappi, but each man is responsible for different bank sectors. Mauricio Machado de Minas heads the IT division, and Alexandre da Silva Glüher is the risk manager. Andre Cano is the bank’s human resource director, and Josué Augusto Pancini is in charge of bank operations. Investment head, Domingos Figueiredo Abreu is on the list, and so is loan officer Marcelo Noronha. Some employees like Octavio de Lazari because he is the president of Seguros. Seguros is the bank’s profitable insurance division. Octavio de Lazari has a proven track record when it comes to producing net income, so he might be the candidate Cappi wants by his side. Cappi was a Seguros president from 2003 to 2009.

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