With the advent of social media platforms and their soaring popularity, businesses have had to rethink how they conduct their marketing. Social media platforms such as Facebook provide new opportunities for serving advertisements to a business’ target audience. As companies take to the digital space to trade their wares and reach new audiences, social media marketers need to understand what works on social media and what doesn’t. Marketing teams in various companies need to know what can work best on these platforms.
According to Lori Senecal, there are no silver bullets when it comes to marketing on social media. What will work for one enterprise might not work for the other. Despite this fact, there are guidelines that one needs to follow before embarking on a social media marketing campaign.
First and foremost, as a marketer, you must have a goal. Having clear cut goals on what you want to achieve, where, and when is the first step in creating an effective social media ad. You need to know whether you need to acquire a good number of followers first or which product you want to advertise to your audience. Failure to come up with clear goals will make you spend more and achieve less as a business.
Two, you need to create a practical plan on how you are going to achieve the advertising campaign. Outline clearly when to post, how many posts to do in a day and what exactly the ad should entail.
Three, create the actual advert while paying attention to some of the best practices involved in the creation of social media advertisements. Your advert must be relatable, appealing and should include real people. Your ad should steer clear from any forms of aggravation because, on social media, your marketing campaign is supposed to attract people and not repulse them.
Finally, after successfully running your marketing campaign, you need to access the impact it had to your intended audience. This process might involve checking on what people had to say about what you were promoting. Visit Campaignlive for more info.
Lori Senecal is one of the business experts who’ve made a name for themselves in the field of advertising. As the Chief Executive Officer of Crispin, Porter, and Bogusky, Senecal has carved out a niche for herself in the industry of publicity. Follow Senecal on Twitter