Paul Mampilly: A Hardworking Individual

Who is Paul Mampilly? I have been asking myself such a question, and I am sure you will too. If we need to live a good life, let us make our lifestyle look like that of Paul Mampilly.

I am saying this because Paul Mampilly has been an all-round person. To start with, he once works as senior Editor, a manager, a direct investor, technologies and a newsletter guy just to mention a few. All these duties we have done in just 40 years. Remember to exclude about 10 -20 of study and growth. This means that his youthful life was spent at work. This is the just and the best way of giving back to the society.

Paul Mampilly was a lion hearted man. In fact, he had the guts to do all hard jobs in the world. For instance, he worked as an analyst at ING and Deutsche Asset Management. Even that was not enough; Paul Mampilly is known up to now due to his Greatest Innovation In History-The Profits Unlimited 7. The profit from the innovation was the biggest ever seen in history. The change exceeded the best knows technological innovation of smartphones and tablets.

AS mentioned earlier, Mampilly was a newsletter guy. His newsletter is one of the best knows. This is due to the total number of subscribers it has. I may not be wrong to that maybe you are one of the 60,000 customers who have subscribed to this fast growing newsletter in the investment world. Most people who have subscribed to his newsletter want to be like him. I think they want to win competitions as Paul Mampilly did in 2009 when he won an investment competition given by the Templeton Foundation. In this tournament, he turned a $50 million investment into $88 million for a 76% gain. This was during the height of the financial shortage without reducing stocks.

Lastly, I believe you remember 40 years. After doing all those wonderful jobs, Paul retired at the age of 40. I believe that was a good journey from Egypt to Canaan taken by Israelites. It is our duty to make our life as productive as that of Paul Mampilly. If possible subscribe to his newsletter for more information.


Lori Senecal On The Best Practices To Achieve An Effective Facebook Advertisement

With the advent of social media platforms and their soaring popularity, businesses have had to rethink how they conduct their marketing. Social media platforms such as Facebook provide new opportunities for serving advertisements to a business’ target audience. As companies take to the digital space to trade their wares and reach new audiences, social media marketers need to understand what works on social media and what doesn’t. Marketing teams in various companies need to know what can work best on these platforms.

According to Lori Senecal, there are no silver bullets when it comes to marketing on social media. What will work for one enterprise might not work for the other. Despite this fact, there are guidelines that one needs to follow before embarking on a social media marketing campaign.

First and foremost, as a marketer, you must have a goal. Having clear cut goals on what you want to achieve, where, and when is the first step in creating an effective social media ad. You need to know whether you need to acquire a good number of followers first or which product you want to advertise to your audience. Failure to come up with clear goals will make you spend more and achieve less as a business.

Two, you need to create a practical plan on how you are going to achieve the advertising campaign. Outline clearly when to post, how many posts to do in a day and what exactly the ad should entail.

Three, create the actual advert while paying attention to some of the best practices involved in the creation of social media advertisements. Your advert must be relatable, appealing and should include real people. Your ad should steer clear from any forms of aggravation because, on social media, your marketing campaign is supposed to attract people and not repulse them.

Finally, after successfully running your marketing campaign, you need to access the impact it had to your intended audience. This process might involve checking on what people had to say about what you were promoting. Visit Campaignlive for more info.

Lori Senecal is one of the business experts who’ve made a name for themselves in the field of advertising. As the Chief Executive Officer of Crispin, Porter, and Bogusky, Senecal has carved out a niche for herself in the industry of publicity.  Follow Senecal on Twitter

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Waiakea Offers a Sip of the Best

Waiakea is a water bottling company like no other. This Hawaiian bottling company was established in 2012 and is a triple bottom line company that shows responsibility in the social, environmental (or ecological), and financial realm. As a premium water bottling company, Waiakea has been able to protect the environment through a number of sustainable practices.

First, Waiakea is able to name itself a sustainable entity because of the bottles it uses for its products. All of the bottles utilized by Waikea are 100% RPET (recycled polyethylene terephthalate, or recycled PET). 100% RPET bottles are better for the environment than regular or virgin plastic bottles because they use about 85% less energy to manufacture, which helps to reduce the resources that are needed from the environment. In addition to reducing the resources needed from the environment, this sustainable water bottling company is able to reduce the amount of emissions that it disperses into the air. When measured against regular plastic bottles being manufactured, Waikea emit over 90% less carbon emissions into the atmosphere. The 100% RPET bottles not only help to protect the environment but people as well. Waiakea bottles are BPA free so customers do not have to worry about facing a potential health risk because they would like to enjoy liquid refreshment.

The core of Waiakea triple bottom line practices possibly stems from the practice of malama I ka aina which means “to respect and care for the land”. Also, the Waiakea way of manufacturing coincides with its symbiotic relationships with the environment. Waiakea chooses to protect the environment because that environment provides them with food, water, clothing, housing, and a range of other necessities.

Waiakea has been voted as a top water brand by a number of reputable sites. The volcanic water provided by this company offers customers a smooth drink with a soft consistency.